When it comes finding the best packaging for your product, many factors need to be contemplated. One important question is whether to use flexible packaging or rigid plastic for your product. Both offer benefits, so it is a matter of seeing what will fit your product best. Does your product need to have portions sealed? Does it need to be easily transportable? How heavy, bulky or sturdy does your packaging need to be? For items that people will want to carry with them in a bag or purse, you may need thin, light, flexible packaging that will not spill or break easily under heavier conditions. Alternatively, your product may need to be fixed somewhere in the bathroom in which case a flimsy container would prove to be messy and inconvenient. All of these factors need to be looked at before making a decision.
The Benefits of Flexible Packaging
Flexible packaging can be an excellent way to package portable items. It uses advanced technology to create non-rigid plastic packaging for a variety of things, especially cosmetics, personal care products, food, drinks, pharmaceutical and other popular goods. Flexible packaging includes items such as plastic pouches, sachets, plastic bags, and peel-off lids among others. It’s especially useful for transporting items, sealing and protecting products and portions, and ensuring the safety and quality of the item it is packaging. Flexible packaging is valued for its low cost, sustainability, attractiveness and convenience. Another bonus of this kind of packaging is that it allows written information such as product instructions to be placed on the label. This may be essential if a product comes in sachets.
The Necessity for Rigid Packaging
Rigid packaging offers essential components of the packaging industry that vary drastically from flexible packaging. Rigid plastic is used to make a large quantity of food and beverage packaging. Rigid plastic packaging dominates the rigid packaging industry and it is used to make many cosmetic products. If your product needs a pump or sprayer, rigid plastic is the only usable option. It is good for products such as liquid soaps, shampoos, moisturizers and foundations that are likely to not travel once they are put away. The rigid packaging industry have mastered many ways of getting the product to be sturdy, stable and attractive so that it blends into the home’s decor. The pumps and sprayers are typically easy to use, clean and convenient. Ultimately rigid packaging provides extremely valuable benefits, such as having high impact strength and high barrier properties, making it an extremely useful type of packaging in this day and age.
Considering Your Target Audience
At the end of the day, packaging is an essential aspect to the success of your product. You may have the greatest product on the market but if your packaging isn’t right, no one will probably know. Your market needs to be considered. Is the product for people on the go? Who will buy the product: women, men or both? The design and look of the packaging is as important as usability. The design should reflect the aesthetic and style of the user, which once again, means knowing your buyers. When all factors are taken in, you can embark on the journey of packaging your product and enjoying the rewards.