Denim innovators G-Star are teaming up yet again with sustainable textile groundbreakers Bionic Yarn to tackle issues involving plastic containers littering the world’s oceans. A clothing line dubbed RAW for the Oceans, co-designed by Bionic Yarn’s Pharrell Williams (yes, that Pharrell Williams) unveiled their 3rd collection of denim styles that were at one time simply plastic containers cluttering the waves. The Fall/Winter 2015 collection also finds the fashion vanguards working with environmental organization Parley for the Oceans. RAW for the Oceans illustrates the collaborators hopes to raise awareness of the importance of plastic recycling while simultaneously using waste from plastic containers to create sustainable fashions.
Pharrell Williams’ Role in a Passionate Collaboration
RAW for the Oceans offered the world’s first denim line that incorporated material from plastic recycling (specifically plastic containers pulled from the oceans) when it debuted in early 2014 at New York’s Fashion Week. While the idea of creating desirable denim out of wasted plastic containers would have been ambitious enough to garner some attention, a media juggernaut was focused on RAW for the Oceans thanks to Williams’ involvement as creative director of Bionic Yarn and co-designer of the clothing line.
But dealing with the plastic waste contaminating the world’s oceans is a goal for which G-Star and Bionic Yarn share a genuine passion. Shortly after his appearance at Fashion Week, Williams appeared prominently in the documentary film The Plastic Age discussing society’s dependence on plastic containers, bags, bottles, and similar products. But not content to simply state the problem, the documentary also explored solutions to the plastic waste epidemic. Williams, among others, was quick to point out that sustainable fashion could use recycling techniques to turn today’s plastic containers into tomorrow’s fashion trends.
Transforming Plastic Containers into Quality Denim
The RAW for the Oceans collections offer a wide range of styles for women and men alike, including jeans, denim jackets, t-shirts, and hoodies. A quick look at their site and you’d never guess that the ultra-modern hoodies were designed from recycled plastic containers. Bionic Yarn is responsible for such a seamless transition. Co-founded by Williams, Bionic Yarn utilizes a process in which plastic containers collected from the oceans are rendered into tiny pieces that are then enhanced and recycled into premium fabrics.
G-Star Look Beyond Plastic Recycling in Sustainable Fashion
Likewise, G-Star are no slouch when it comes to environmental consciousness. Since 2008, they’ve been focused on providing quality, eco-friendly sustainable fashions. While their partnership with Bionic Yarns has found them focusing on turning plastic containers into clothing trends, their other projects have reached into additional facets of environmental conservation. For example, their Hydrite Denim material uses 95% less water in its processes than those used by average textile producers. Hydrite Denim also boasts severe reductions in chemical processes that are deemed the industry standard. To date, RAW for the Oceans has incorporated the equivalent of 2 million plastic containers from the world’s oceans into its designs.
G-Star don’t hide their ambitions, stating that their inevitable goal will be to solely use sustainable and recycled materials in their products. Meanwhile, Williams continues to speak out against the waste of plastic containers, particularly as pertaining to the ocean, on the official RAW for the Oceans website. How better to raise awareness for plastic recycling than to wear it on your sleeve?