When it comes to designing your product, branding and look is everything. People will often develop a relationship with a company’s design that inspires them to keep reordering the same products again and again. When it comes to choosing a bottle, the shape and function are extremely important. Your packaging must look good and be the right shape for your product. If you are selling liquid soap, you want a foamer pump that makes sense. Likewise you may have produced a truly spectacular shampoo. Regardless of the high quality of your shampoo, you will need a shampoo dispenser that works and looks good.
Personalizing Your Cap Reinforces Your Brand
Part of choosing the right container for you product is evaluating how the cap works. If you are using a screw cap, you may want to print your logo or colors on it to make it a uniform part of your product. There are many types of caps that can be used to seal your product as well and you want to make sure you are choosing the best fit for your customers and your branding. Whether you’re using a screw cap, a regular plastic cap or dome cap, you will want to personalize it in some way in order to link it to your brand.
Laser Coding is an Ideal Process for a Screw Cap
There are various methods that can be used to print on a screw cap. Laser coding is one method that is very effective. It has the flexibility to integrate well into product lines which will give you a smoother look. It’s very useful for products that may be exposed to water, sugars and potential other chemicals as well. In this way it is an option that offers a lot of reliability and protection.
The Protection of Continuous Inkjet Printing
Continuous inkjet printing is another option that offers even more protection against water, creams, and sugars. It actually offers the most protection of the options discussed here. There are a lot of inks available so that you have a wide range of choices for creating your look. It is also a high speed option, capable of handling short runs and lots of changes.
Flexographic Printing Offers Vibrant Brilliance
Flexographic printing is another option that gives you a very high quality print job. There are a wide variety of inks to suit the needs of almost any product, including weather resistance, chemical compatibility and scratch and abrasion resistance. This option also offers high color strength and brilliance so if this is important to you it is definitely worth checking out.
As you can see, all of these methods have multiple benefits. It’s worth discussing your product with an expert so that you can be sure that you’re getting the best option for your specific and unique needs. You may want to consider whether the product will get wet or may be likely to get on the cap after continued use. Are there chemicals in your product that could harm the printing? Is color important to your product and branding? Answering these questions will help to eliminate issues that could arise later down the track. Then, it’s easy to choose the print job that will fulfill your highest ambitions.